As part of our Special Project, we're putting together a marketing campaign that's more than just your usual ad. Here at Pike, we're all about pushing boundaries and creating projects that stand out. We're tapping into trends, shared values, and our expertise to make sure our message hits the bullseye.
When we team up, our audience learns more about your brand and starts vibing it with city trends. And our projects? They're all about that style, tapping into what's hot in culture.
Brand Image is our everything! Ours helps yours
And a lo-o-ot more
The fastest way to inform our audience about you is by purchasing a commercial package. However, the effect will be much cooler if we do something fun and memorable together!
We aim to create special projects that resonate and strengthen the emotional connection with our readers. That's why for you, we'll come up with wow-ideas and be so extra.
Projects that trigger emotion
Viral content
Our collabs always get featured in all our socials. Shooting a viral reels tha’t gonna reach hundred thousands of views or a post, that people are gonna be talking about th whole month is something we’re really good at.
Loyalty of youthful audience
Our readers? They're the cool cats, the urban explorers, the trendsetters of the concrete jungle. We're always in sync with our followers, and they trust our taste implicitly. So, if we've reached out to partner up, it's because we're feeling your vibe, and our audience is all in with us on that wavelength.
Snoop Dogg was set to perform for the first time in Armenia, and we covered it for months through Pike branches in the cities with flights to Yerevan.
Real-time announcements of Snoop dancing in Armenian style as part of the campaign garnered a reach of 250k. Unfortunately, the concert got canceled due to escalating conflicts at the border.
We've combined our lifestyle expertise with the convenient navigation of Yango Maps.
In the app, you can find not only cool features and parking tips but also our ownrecommendations: collections of coworking spaces, padel tennis courts, and other reviews from our editorial team. Now, before planning your route, you can learn more about Pike’ssuggestions and head out to explore them.
At Tbilisi Hills, we once hosted a Sunday golf brunch with invited partners, owners of major businesses, and influencers, while our team moderated the gathering.
Thanks to the venue, shared activity, and great guests, we managed to create an open space for networking and sharing news from our common sphere.
In collab with Electra — an American retro bicycle brand — we organized a bike race through the dunes. The golden hour, our followers, influencers, media colleagues, Pike, and Electra — just a perfect setting. Guests were thrilled, and even a month after the event, Electra still gets customers who saw the event announcement with us. It's a complete win-win.
At the annual Tbilisi Gastro Week festival, we partnered up as the information provider and hosted a Foodography masterclass where we taught participants how to capture food in a juicy way. All spots for the workshop were booked within a few hours. Participants started by shooting gastronomic videos and then enjoyed tasting the street food captured, prepared by renowned chefs.
For the Pike’s milestone of 20k readers at Dubai Pike, we organized a mini regatta with our subscribers. Wind Rises handled the water expedition, while the Plumpy restaurant provided the calories, which were later burned off during yachting. There was breakfast, networking, a masterclass on maritime knots, and plenty of water overboard.
Since it was Flowwow's first entry into a new market, it was important to introduce the brand and launch a comprehensive campaign. After discussing several options, we decided to create a CGI video. Using the city's recognizable landmark (the 9th building of the Polytechnic) as the backdrop we depicted a branded "trailer" attached to a bus delivering gifts. Overall, the video garnered 100,000 views across various platforms.
We once gathered in the heart of Yerevan at the Meeting Point near the Marriott hotel, as the name itself suggests. Our networking brunch with like-minded partners and influencers turned out to be vibrant and productive for each participant.
Together with a tallented 3D-artist Nidgus we’ve come up with a series of pictures, in which combined both Moscow state lifestyle and our fave topic of food.
A special project dedicated to Halloween, where participants needed to generate a design object for a chance to win a crate of lemonades with a unique design.
A collaborational charity breakfast with the 'Anton tut Ryadom' project, at the new Angel Cakes cafe ahead of the Anton tut Fest festival in St. Petersburg.
The program included a special menu, a food photography masterclass, and a Q&A session on volunteering in the format of a card game.
The food porn masterclass by Щука and Yandex.Eats took place at the largest electronic music festival in Russia, Signal. We invited Щука's readers to listen to a lecture on food porn and immediately put the new knowledge into practice with the festival's food partners. At the end, we gifted limited edition 'food porn prod' caps to all participants.
Pike’s party at Rovesnik bar, dedicated to Valentine's Day, gathered 1000+ people. The main partner of the party was the lubricant brand "Тише" with whom we organized speed dating activation.
In addition to that, the party featured special cocktails, a tattoo station, an open mic for exesstories, and a confession booth.
Together, we created postcards featuring illustrations of iconic architectural landmarks. These postcards were available in 5 coffee shops across the city, conveniently located near the depicted landmarks. Visitors could pick them up for free, grab their coffee, and then compare the illustrations with the actual landmarks nearby.
Each year in December we hold a special event called «Pike Awards», during which we choose the best of the best Coffee shops, beauty salons, restaurants and etc.
Join us as a partner, come to be a part of our party of the year, mingle with the nominees, and promote your project.