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Modest Fashion Brands in Dubai
It’s trendy for a reason.
Modest fashion is no longer just about classic abayas and hijabs. Local brands are experimenting with crystals, beads, shimmer, embroidery and unexpected fabrics, turning traditional silhouettes into statement pieces.
We’ve rounded up mostly UAE-born brands that show just how versatile modest wear can be.
We’ve rounded up mostly UAE-born brands that show just how versatile modest wear can be.
The Kape
Building 7, Dubai Design District
A local brand from the UAE with traditional clothing for girls in a new format. Beads, crystals and glitter, everything we love. Founded by Hanadi Al Hawi, The Kape focuses on contemporary abayas and modest wear, with collections regularly shown and sold from its Dubai Design District showroom.
The Kape. Photo credit: Instagram @the_kape.
Arshaevy
Al Shafar Tower 1
A premium Dubai brand producing its own limited collections of abayas, kaftans and burkinis. Alongside classic styles, you’ll find linen pieces, silk designs and seasonal collections with worldwide delivery.
Arshaevy. Photo credit: Instagram @arshaevyuae.
Dima Ayad
Building 1B, Unit 106, Dubai Design District
One of Dubai’s most recognised fashion designers, whose collections are regularly stocked by luxury retailers around the world. Alongside statement eveningwear, the brand creates elegant kaftans and capes that balance Middle Eastern heritage with contemporary silhouettes.
Dima Ayad. Photo credit: Instagram @dimaayad.
KWKB
Named after the Arabic word for “planet”, KWKB builds its collections around celestial themes, from galaxy-inspired colours to cosmic-inspired patterns. The brand sells through its own website and regularly appears at pop-ups and fashion markets across Dubai.
KWKB. Photo credit: Instagram @kwkb.ae.
Ophelia
Eisa Building 201, Al Maktoum Hospital Road, Al Rigga, Deira
Designed and produced in Dubai, Ophelia focuses on modern abayas and hijabs for everyday wear. Expect understated colours, lightweight fabrics and pieces that feel contemporary while staying true to modest fashion.
Ophelia. Photo credit: Instagram @ophelia.dxb
Heaven Lights
Online
An Indonesian modest fashion brand known for its hijabs, pashminas and ready-to-wear collections. While the brand is based outside the UAE, it has appeared at Dubai Fashion Week and built a strong following across the region. Orders can be placed worldwide through its online store.
Heaven Lights. Photo credit: Instagram @heaven_lights.
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Date of the article's release: spring 2026