PIKE is more than a media brand. We help restaurants develop creative concepts that speak their audience’s language.
We partner with restaurants to create limited-edition menus at the intersection of food, culture, and city life.
How It Works
We develop a concept inspired by the restaurant’s atmosphere, the season, or a cultural reference.
1
Together with the restaurant team, we create three to five dishes and drinks that become the heart of the special menu.
2
We launch a full media rollout across PIKE’s channels.
3
The result is an idea that gives people a reason to visit your restaurant. Even during the low season.
4
What We’ve Done Before
Creative Concept
The port culture of China and the vibes of seafood markets in its southern cities.
We brought together our love of seafood and Asian cuisine in one project, inviting guests into a bustling fishing quarter where the day’s catch is cooked right before their eyes.
We brought together our love of seafood and Asian cuisine in one project, inviting guests into a bustling fishing quarter where the day’s catch is cooked right before their eyes.
Special Menu
Jiaozi filled with rapa whelk, flounder, and shrimp
Sea bass with vegetables and rice
fried or steamed
Signature PIKE Highball
available alcoholic or alcohol-free
Results After One Month
394
jiaozi sold
560
highballs sold
54
sea bass dishes sold
Total
1008
items sold
How the Partnership Works
- We develop creative concepts and content plans.
- The restaurant prepares and sells the special-menu dishes.
- Revenue from the special menu is split 50/50.
What We Bring
- The creative idea and overall concept
- Full-cycle content production: copy, photography, and video
- Promotion across our media channels
- Post-campaign coverage and a final performance report
What the Restaurant Provides
- Kitchen space and equipment
- Products and ingredients
- Staff to prepare and serve the dishes
- Sales tracking for the special menu
Commercial Terms
What Does Partnering with PIKE Bring to Your Restaurant?
We create projects designed to drive real sales.
PIKE readers are 25−45, active, engaged, and ready to spend. They are always looking for new places and open to unexpected formats.
We won’t just "make a post." We will develop a concept that feels true to your restaurant’s identity.
We create and publish photos, videos, and copy that stay in circulation. In other words, keep bringing in guests long after launch.